Ppc is an online advertising model that can be advertisers it displays the ads for their goods or services for the users. So the people are searching for their things online.
And you have to enter the relevant queries. So people are searching for the things in online and enter the relevant series into the search engines. So the advertisers can be charged when the users actually click on their ad.
So it is called as the pay per click. They have a nature n the keyword and it plays the paid search or the pay per click advertising can be referred to the keyword advertising.
Work of pay-per-click advertising
The order of ads can appear alongside the results of the search engine. So the advertisers cannot pay more to ensure their ads to appear prominently than their competitors’ ads. So the ads are the subject is known as the competitors’ ads.
The ads are the subjects and its known as the ad auction and it is entirely in the automated process in Google and the other major search engines can be used to determine the relevance and the validity of the advertisements that can appear o their serps.
Keywords used in PPC
If the name implies the ad auction is in the binding system. So the advertisers must be bi on the terms the way to trigger or display their ads. So these terms want to trigger or display their ads.
These terms are called as keywords. For example if you have the business that can specialize in camping equipment .so the user wants to purchase with the new tent, sleeping bag or the portable stove.
It might enter the keyword for the camping equipment into the search engine .this can be used to search the engine to find the retailers ca offering the items.